icon-marketingA good marketing strategy can be critical to the success of a business, and internet marketing is gradually becoming one of the best outlets for a good strategy. 3 main components of internet marketing factor in for a successful plan: SEO (Search Engine Optimization), SEM (Search Engine Marketing), and Social Media. These few components can very from free resources, to very costly depending upon how much you want to spend, but Active Media Solutions can help you put together a strategic plan with a budget that fits your needs.

  • SEO (Search Engine Optimization) – Search Engine Optimization is the development of the content and resources on your website to better your opportunity to be found through a search engine. There are numerous factors that go into making your site run efficiently and providing the best possible display of information for a search engine such as Google. It can be a complicated process, but is an excellent way to boost your website’s rating without paying for a costly online marketing campaign.
  • SEM (Search Engine Marketing) – While similar in nature, search engine marketing offers more immediate and targeted results for your website. For example, a Pay-Per-Click campaign through Google, offers the ability to be shown at the top of the search results, using exactly the terms you want to show, targeting the audience you want to see it. Pay-Per-Click campaigns run on a monthly budget, but are adjustable at any time. They can be set up to fit any budget, and Active Media Solutions will help you find a campaign plan that suits your needs.
  • Social Media – Social Media outlets such as Facebook, Twitter and YouTube offer another cost effective way to bring traffic to your website. These sites provide additional resources for one of your website’s most important features, its content. Let Active Media Solutions help you establish a great social media following.